![]() Last year, Facebook started testing an advertising tool in India involving missed calls. Many people in India tend to use missed calls as a workaround for the high costs of voice calls similar to the way that people use collect calls in the U.S. People in India dial a number and then hang up before connecting to the person that they called to save voice minutes. It is available for download in Bangladesh, Nepal, Nigeria, South Africa, Sudan, Sri Lanka, Vietnam and Zimbabwe. The app has been downloaded between 10,000 and 50,000 times. So far, the app has been rated by over 700 people with an average of 4.5 stars out of 5 on the Google Play app store. ![]() The app has received very positive reviews right out of the gate. I am proud to say that Kyla was the person who directed this, someone who can dive deep into the brief and show real people as Kyla did.Facebook Lite lets users post status updates, upload photos, comment on the News Feed, message friends and set up group conversations. "It is so important and amazing at the same time when you can use your craft and talent to work on something like a story about under-represented communities. Milana and the NERD team champion the D&I space needed in our time." Kyla added, "NERD Productions follows the path of diversity and inclusion in valuing and representing a vast range of carefully selected directors, illustrators and photographers. "Something curated and made specifically for the project always elevates it and brings a real feeling of humanity into the work." ![]() Rather than an off-the-shelf library track, Kyla felt that the music should be bespoke and carefully crafted in synergy with the film's visuals. Everything just came together perfectly." The agency was one of the most collaborative clients, easy going and trusting. Milana added, "You have to love what you're doing to be able to communicate these stories and take every challenge as an advantage. Kyla explains, "It was something out of our control but also a reminder of how crucial communication platforms are for communities at all times." For me, it was important to find the right talent for our agency & brand, and I couldn't imagine a better person for it, as Kyla wants to keep the story authentic and relatable."ĭuring the early production stages, a province in South Africa was hit by intense flooding. Milana (she/her), the executive producer at NERD, elaborates, "This project touched a few people from the team personally. Kyla explains how themes of motherhood and love bring magic to the equation and how the strong human desire to be connected runs throughout the film. This method was the only way to keep the film authentic. Kyla met with local people, filming their personal stories that reveal how Facebook Lite keeps them fully connected. The latest version of the social media platform enables family and friends to sow, nurture, and grow relationships no matter what!ĭiversity and inclusion is at the heart of everything NERD does, so the film was shot across South Africa due to its offering of genuinely diverse communities. The commercial showcases the Lite version of Facebook tailored for regions with low data usage and limited connectivity. NERD Productions presents an empowering commercial film, directed by Kyla Philander (them, they), for Facebook Lite exploring themes of motherhood, love and unbreakable bonds.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |